El Sewedy Lighting

Since 1963, El Sewedy Lighting has been one of the names behind how Egypt is lit: its homes, streets and landmarks. Six decades of leadership had earned it authority. The challenge was to make that authority feel current, to a generation that discovers brands online before it ever walks into a store.

We led a full rebrand, giving El Sewedy Lighting a new identity built to carry its heritage forward rather than leave it behind. We then extended it across every point of contact: a new website, a social presence with real weight, on-ground brand experience, and product brochures that make the range as compelling on a screen as it is on the shelf.